Why We Buy: The Science of Shopping

Why We Buy: The Science Of Shopping Why We Buy: The Science Of Shopping by Paco Underhill

My rating: 4 of 5 stars
This book provides me knowledge about retail shopping behavior, an anthropological study on retail setting through thorough observations. It contains more sets of description rather than sets of argumentation. I appreciate on the writer’s attention to what seems to be petty details (but in fact this details are essentially shaping consumers’ behaviors on retail settings).

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