TREND: What Lies Beneath from Olivia Sulistio My idea on how to bring fame to a brand by using the psychological force that lies beneath pop culture. Inputs and questions are most welcomed.
Recent Posts
The Honest Truth about Dishonesty [A book review]
The (Honest) Truth About Dishonesty: How We Lie to Everyone — Especially Ourselves By: Dan Ariely Published June 5th 2012 by Harper The New York Times bestselling author of Predictably Irrational and The Upside of Irrationality returns with thought-provoking work to challenge our preconceptions about dishonesty and urge us to take an honest look at […]
The Little Prince – a must-read for everybody especially grown ups [a book review]
Original Title: Le Petit Prince Author: Antoine de Saint-Exupéry Illustrator: Antoine de Saint-Exupéry Cover Artist: Antoine de Saint-Exupéry The Little Prince (French: ”Le Petit Prince”), first published in 1943, is a novella and the most famous work of the French aristocrat writer, poet and pioneering aviator Antoine de Saint-Exupéry (1900–1944, Mort pour la France).[Note 2] The novella is both the most read and most translated […]
What money can’t and shouldn’t buy [a book review]
What Money Can’t Buy: The Moral Limits of The Markets By Michael J. Sandel Paper back, Open Market edition, 244 pages Published April 2012 by Allen Lane Should we pay children to read books or to get good grades? Should we allow corporations to pay for the right to pollute the atmosphere? Is it ethical […]
The Great Gatsby: brilliant, elusive, beautiful, ironic, melodious
Generally considered to be F. Scott Fitzgerald’s finest novel, The Great Gatsby is a consummate summary of the ‘roaring twenties’ and a devastating exposé of the shallowness of the ‘Jazz Age’. Through the narration of Nick Carraway, the reader is taken into the superficially glittering world of the mansions which lined the Long Island shore in the […]
The Name of The Rose [A book review]
“A brilliantly conceived adventure into another time” (San Francisco Chronicle) by critically acclaimed author Umberto Eco. The year is 1327. Franciscans in a wealthy Italian abbey are suspected of heresy, and Brother William of Baskerville arrives to investigate. When his delicate mission is suddenly overshadowed by seven bizarre deaths, Brother William turns to the logic […]
The Longevity Project: Surprising Discoveries for Health and Long Life from the Landmark Eight-Decade Study [A book review]
This eight-decade longitudinal study thoroughly tested hypothesis and preconceived notion that we have about how to achieve a long life, e.g. e.g. ‘is it true that an extrovert carefree person lives a longer life than the introvert and conscientious one?’, ‘is it true that staying single reduces our chance to live a longer life?’, ‘is […]
Poke the box – Initiate change and do it all the way NOW [A book review]
If you’re looking for scientific statistical analysis for the recipe of success, the book is definitely not for you. This book is a manifesto that aims to rally people to start innovating that not only stops at ideation but goes all the way, takes risk to execute it and find out if it works or […]
What I’ve Learnt from Malaysia (1)
Going around the world is one of my dream. I dreamt of going to Thailand, Vietnam, Turkey, Russia, Italy, France and South Africa. However never had I thought that I would walk on the soil of Malaysia. But universe has its own plan and it never ceases to surprise me. Few days ago I was […]
Transforming The Experience: An Idea to Save Jiffest
“Since its first inception in 1999, JIFFest played a pivotal role in bringing back filmgoing audiences to cinema after a long hiatus of Indonesian cinema in the 1990s. Consistently, JIFFest has brought out international films of reputable quality that mostly are not screened in regular theatres. Up to 2009, JIFFest has been attended by more […]
Pink Fish 